The reach metric shows you the percentage of your addressable audience which your content is easily readable for.
At the moment, this addressable audience is set to the general public by default, but we plan to make more specifications available in the future.
It's a quick and easy visual statistic which gives you a straightforward percentage of how well you're reaching your readers.
It looks like this:
We added it to our offering because we wanted to provide a real-world meaning behind the readability scores we provide.
Reach is based on both readability studies and OECD literacy studies.
To read more about the metric, please visit our founder's blog update.